We’ve been busy…
Over the past six months we’ve been quietly reworking Inventis. We tweaked the logo, tightened our wording, adjusted our packages and most importantly, rebuilt the website from the ground up.
We couldn’t be happier with how everything has turned out. We design and build websites every week, yet when it’s your own brand on the line the decisions feel bigger and the deadlines feel tougher. If you’re starting a rebrand or a redesign, here are a few things we learned along the way.
Our Logo
It’s hard to let go of a logo. It feels like part of your business history. But every recognisable brand evolves. Coca-Cola, Pepsi and Apple have all refined their marks over time. For us, this was the third logo we’ve used. The first was a full redesign. This time we kept the change subtle with fewer elements, but the result feels fresher and easier to use across digital and print.
If you’re considering a refresh, you don’t have to start from zero. Our graphic design team can tweak, modernise, or completely reimagine your logo to give your brand a more professional and polished look.
Our Website
If you’re thinking about redesigning your website, there’s probably a reason why. Maybe your website feels outdated, your business has evolved or it’s just not performing the way it should.
Sometimes, a full rebuild isn’t necessary, a few strategic tweaks and updates can make a huge difference. You might just need to add more engaging content, optimise your site speed, or improve the design layout to create a better user experience.
At Inventis, we offer flexible packages with ongoing maintenance included depending on the level you require. We also offer plans that include an optional full website refresh every 24 months, perfect for when you’re planning a rebrand or need a design update to keep things looking fresh.
What Next?
Once your new website is live, there are a few important steps to make sure everything runs smoothly:
- Set Up Redirects: If any of your page URLs have changed, make sure you set up redirects from the old links to the new ones. This prevents “404 errors” and helps retain your existing search engine rankings – we handle this automatically for all websites we build.
- Submit Your Sitemap to Google: After launching your new site, submit your sitemap to Google Search Console. This tells Google to crawl and index your updated content faster – we take care of this as standard for all new Inventis websites.
- Ensure Brand Consistency: Once your logo and website are updated, make sure your new branding is consistent everywhere, on your social media profiles, printed materials, email signatures and advertisements. A cohesive look helps customers recognise your business instantly and builds trust when they move from your social media to your website.
Final Thoughts
Rebranding or redesigning your website can feel like a big job, but it’s a great opportunity to refine how your business looks and communicates online. With the right planning and support, the results can make a real difference to how customers see your brand.
At Inventis Website Design, we help businesses across the UK modernise their online presence through our affordable pay-monthly website packages. These include bespoke design, unlimited updates, reliable hosting and ongoing friendly support.
Having an ongoing maintenance package saves you money long term rather than paying for one-off jobs as and when required or having to pay for a completely new website every few years.
If you’re thinking about updating your branding or website, we’d be happy to help you bring it to life.
Get in touch with us today to talk about your ideas.
