Privacy Choices

We and our partners process your personal data using technology such as cookies in order to serve advertising, analyse our traffic and deliver customised experiences for you. You have a choice in who uses your data and for what purposes. After setting your preferences you may come back anytime to make changes.

Accept

Preferences

Privacy Preferences

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Necessary ▼

Always enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-Necessary ▼

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

Accept

Back

A Guide to Leveraging LinkedIn for New Business Marketing Success

LinkedIn opens up a world of professional opportunities. In this detailed guide, we’ll explore strategic approaches and key features that make LinkedIn an indispensable tool for promoting your venture in the evolving digital landscape.

1. Develop an Impactful LinkedIn Company Page
Begin marketing on LinkedIn by creating a compelling company page. Use high-quality visuals, a concise yet impactful company description, and include essential details such as your business’s mission, contact information, and industry focus. Ensure that your page embodies your brand identity and resonates with your target audience.

2. Share Thoughtful and Informative Content
LinkedIn is a platform where professionalism is paramount. Focus on creating content that is informative, thought-provoking, and aligned with your business expertise. Share industry insights, relevant news, and company updates to establish your brand as an authority in your field.

3. Engage Through Company Updates
Keep your audience engaged by regularly sharing updates about your business, such as new product launches, achievements, or collaborations. Encourage employee participation and interaction to showcase the human side of your company.

4. Utilise LinkedIn Articles for In-Depth Insights
Take advantage of LinkedIn Articles to share in-depth insights into industry trends, challenges, and solutions. Crafting well-researched and thoughtful articles positions your business as a knowledgeable resource, attracting a professional audience interested in your expertise.

5. Leverage LinkedIn Advertising
LinkedIn’s advertising platform provides a targeted approach to reaching professionals. Tailor your ads based on factors such as job title, industry, and company size. Invest time in creating compelling ads that resonate with a professional audience to boost visibility and engagement.

6. Actively Participate in LinkedIn Groups
Join and actively contribute to LinkedIn groups relevant to your industry. Engage in discussions, share your expertise, and subtly promote your business when appropriate. Building relationships within these groups can expand your network and attract potential clients or partners.

7. Showcase Professional Achievements
Use the ‘Recommendations’ feature on LinkedIn to highlight positive feedback from clients, partners, or colleagues. Positive testimonials enhance your business’s credibility and help build trust with potential clients.

8. Analyse and Optimise
Regularly monitor the performance of your LinkedIn marketing efforts using LinkedIn Analytics. Analyse metrics such as engagement, follower growth, and post reach. Utilise these insights to refine your strategy and ensure continuous optimisation.

In conclusion, LinkedIn emerges as a powerful platform for marketing your new business in a professional context. By creating a compelling company page, sharing valuable content, and engaging with the professional community, you can establish your brand as an industry leader and drive success in the competitive digital landscape.

Inventis Website Design… website design reinvented.

No more large fees, no hidden costs, no added extra bills. What we do is different. We build you a high end, bespoke, mobile responsive website. We update the website for you whenever you like, so your website is never out of date or displaying incorrect information. We provide all of the extras required to run your website at no extra cost. We also provide continuous personal customer support, so less technically minded need not worry. We charge no large fees, you just pay a small monthly amount from as little as £1 a day.

Have a question?

Get in touch

At Inventis Website Design we do things different.

We pride ourselves on being a Big Local Website Design Company.

Request a Call Back

Get in touch to discuss how we can help you.