Privacy Choices

We and our partners process your personal data using technology such as cookies in order to serve advertising, analyse our traffic and deliver customised experiences for you. You have a choice in who uses your data and for what purposes. After setting your preferences you may come back anytime to make changes.

Accept

Preferences

Privacy Preferences

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Necessary ▼

Always enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-Necessary ▼

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

Accept

Back

Marketing a New Business Using Instagram

Embarking on marketing for your new business on Instagram offers a visual playground teeming with possibilities. In this detailed guide, we’ll explore strategic approaches and essential features that make Instagram an indispensable tool for promoting your venture in the digital landscape.

1. Cultivate an Aesthetic Instagram Profile
Begin your Instagram marketing journey by curating a visually appealing business profile. Utilise high-quality visuals, a concise yet impactful bio, and include essential details like contact information and business hours. Ensure that your profile reflects your brand identity and resonates with your target audience.

2. Engage Through Compelling Visual Content
In the visually-driven world of Instagram, focus on creating content that captivates and resonates with your audience. Share a mix of visually striking images, informative captions, and interactive content. Explore Instagram Insights to gain insights into your audience and tailor your content accordingly.

3. Leverage Instagram Advertising
Instagram’s advertising platform provides robust targeting options, allowing you to reach specific demographics based on location, interests, age, and more. Invest time in creating visually compelling ads to enhance visibility and drive traffic to your website.

4. Harness the Power of Instagram Stories
Instagram Stories offer a dynamic way to engage your audience. Share behind-the-scenes glimpses of your business, conduct polls, and feature limited-time promotions. The interactive nature of Stories enhances audience connection and keeps your brand at the forefront of their minds.

5. Explore IGTV for Longer-Form Content
IGTV provides an avenue for sharing longer-form content, making it an excellent platform for showcasing product demonstrations, tutorials, and interviews. Capitalise on this feature to deepen your connection with your audience through more in-depth content.

6. Actively Participate in Hashtag Culture
Instagram thrives on hashtags, making them a powerful tool for expanding your reach. Create and use branded hashtags, and actively participate in trending hashtags relevant to your industry. This not only boosts visibility but also connects you with a broader audience.

7. Collaborate with Influencers
Consider collaborating with Instagram influencers who align with your brand values. Influencers can help you tap into their engaged follower base, providing a boost to your brand visibility and credibility.

8. Analyse and Adapt
Regularly monitor the performance of your Instagram marketing efforts using Instagram Insights. Analyse metrics such as engagement, reach, and profile visits. Use these insights to refine your strategy and ensure continual optimisation.

In conclusion, Instagram emerges as a visually captivating and dynamic platform for marketing your new business. By crafting a visually appealing presence, engaging your audience with quality content, and strategically utilising the platform’s features, you can build a loyal customer base and propel the success of your business in the competitive digital space.

Inventis Website Design… website design reinvented.

No more large fees, no hidden costs, no added extra bills. What we do is different. We build you a high end, bespoke, mobile responsive website. We update the website for you whenever you like, so your website is never out of date or displaying incorrect information. We provide all of the extras required to run your website at no extra cost. We also provide continuous personal customer support, so less technically minded need not worry. We charge no large fees, you just pay a small monthly amount from as little as £1 a day.

Have a question?

Get in touch

At Inventis Website Design we do things different.

We pride ourselves on being a Big Local Website Design Company.

Request a Call Back

Get in touch to discuss how we can help you.