Up to Date Information on your Google My Business Listing
The information on your Google My Business listing can be the first thing a potential customer sees when searching on Google and making sure the information is correct can also help with Search Engine Optimisation (where you rank on Google). This is why it is vital to include all valuable information about your business such as your up to date website URL, address, telephone number and opening times, these could be vital in whether a customer will visit you and use your business, meaning if these details are incorrect you could potentially lose that customer/business.
The Importance of Reviews
Once your Google My Business listing is set up people can then leave reviews about your business; they can rate their experience out of 5 and expand with an optional write up.
These reviews are really important as it gives customers an insight into your business and most importantly online customer reviews can be a strong signal to search engines that communicates trustworthiness and authority, thus improving your position on Google Maps and on Standard google rankings.
Why You Should Reply
When your business listing receives any reviews, despite the rating that may have been left you should always reply. Replying to reviews is a good habit to get into, it shows you are willing to engage with your customer base and also allows explanation/expansion on any negative reviews if received.
If you are having any trouble with getting access, changing information or anything else in regards to your Google My Business listing, Inventis can help. Get in touch with our team today on 0800 669 6450.