The Importance of Backlinks (Updated May19)

What are Backlinks?

Backlinks, also known as link building or inbound links are a simple yet very effective way of improving your rankings on all search engines i.e Google, Bing, Yahoo, etc.

Backlinks are created when other sites link back to your website, this almost acts as a vouch or a vote of confidence from another site to yours. These vouches are very valuable when it comes to ranking on Search Engines. Followed backlinks from trusty, popular, high-authority sites are considered the most desirable backlinks to earn, while backlinks from low-authority, potentially spammy sites are typically at the other end of the spectrum.

Why do we need Backlinks?

The core reason we have Backlinks is simply to get more people on your website, the more places your site is linked, the more people will visit your site, therefore increasing business and improving your rankings on Search Engines.

Backlinks are how Google finds new web pages to rank on its search engine, so the better your Backlinks the more likely you are to appear higher on search engines. They also act as a reputation tool by Google, if your site is being linked to by trusted, well ranking (high authority) websites then search engines like Google recognise that these sites are vouching for you, building trust with search engines meaning you will rank higher.

How to generate Backlinks?

You can quite easily generate some meaningful backlinks to your website which will really help when it comes to where your website ranks. The easiest way is to sign your business up to free directories and social media accounts, this is very simple to do and we’ve listed some free, trusted directories below which you can sign up with today. Take a look and make sure you add your full URL on your directory page (including https://www. at the beginning, i.e https://www.yourdomainname.co.uk).

A few minutes of your time can have a fantastic effect on your website’s rankings!

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