Privacy Choices

We and our partners process your personal data using technology such as cookies in order to serve advertising, analyse our traffic and deliver customised experiences for you. You have a choice in who uses your data and for what purposes. After setting your preferences you may come back anytime to make changes.

Accept

Preferences

Privacy Preferences

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Necessary ▼

Always enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-Necessary ▼

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

Accept

Back

How to Use Social Media to Market Your Business Online

In the realm of social media, platforms like Facebook, Twitter, Instagram, and LinkedIn play a pivotal role; and in most cases this is the quickest way to market your business and a driving factor behind successful businesses. And the best bit – FREE of charge!

Below you will find information on the most popular social media platforms with links to further information. Furthermore, we have added a link to a handy tool which allows you to post to multiple social media platforms simultaneously.

Depending on your industry and target audience different social media platforms will work better than others. For example, Facebook is great for general public, however LinkedIn is great for corporate and Business to Business. We would always recommend setting up accounts on most of these as they also form great Backlinks (More Info on These Here).

1. Facebook
Facebook is the most used social media platform in the UK, and a great place to market your Business. We would always recommend setting up a Business Page, and joining local groups and business networking groups to market your business. Read More Here

2. X (Twitter)
X (formerly Twitter) offers a businesses a way to engage with a more niche audience compared to Facebook. By creating a business profile on X, companies can leverage its real-time communication style to tap into current trends and connect with specific demographic groups. X is particularly effective for engaging in direct dialogue with customers and participating in industry-specific conversations, making it an ideal choice for targeted marketing and building a online presence in specific sectors or communities. Read More Here

3. Instagram
By creating a visually appealing Instagram profile and utilising Instagram’s array of features like Stories, Reels, and IGTV, businesses can showcase their products or services in a compelling and creative way. This platform is perfect for building brand aesthetics and engaging with younger demographics through immersive and interactive content. Read More Here

4. Pinterest
Pinterest is a unique platform for businesses targeting an audience interested in visual discovery and inspiration. It focuses on high-quality images and idea curation, Pinterest is ideal for companies looking to showcase their products and designs in a compelling way. It’s particularly effective for brands in industries like fashion, home decor, and DIY, where visuals play a key role in consumer decision-making. Read More Here

5. LinkedIn
LinkedIn emerges as a powerful platform for marketing your new business in a professional context. By creating a compelling company page, sharing valuable content, and engaging with the professional community, you can establish your brand as an industry leader and drive success in the competitive digital landscape. Read More Here

6. TikTok
TikTok offers businesses a new way for businesses to showcase their services and products while connecting with users in a fun, engaging manner through short-form video content. The platform’s emphasis on trends, music, and challenges provides a unique opportunity for businesses to create viral content and increase brand visibility. TikTok’s algorithm is designed to promote discoverability, making it easier for businesses to reach new audiences without a large existing follower base. Read More Here

7. Social Media Management / Buffer
Integrate social media management tools like Buffer into your strategy. These services allow you to schedule posts across various platforms, including Twitter, Facebook, Mastodon, Instagram, Instagram Stories, Pinterest, and LinkedIn. By analysing results and engaging with the community, you can streamline your social media presence for maximum impact.

Visit Buffer here: https://buffer.com/

Inventis Website Design… website design reinvented.

No more large fees, no hidden costs, no added extra bills. What we do is different. We build you a high end, bespoke, mobile responsive website. We update the website for you whenever you like, so your website is never out of date or displaying incorrect information. We provide all of the extras required to run your website at no extra cost. We also provide continuous personal customer support, so less technically minded need not worry. We charge no large fees, you just pay a small monthly amount from as little as £1 a day.

Have a question?

Get in touch

At Inventis Website Design we do things different.

We pride ourselves on being a Big Local Website Design Company.

Request a Call Back

Get in touch to discuss how we can help you.